Thursday, May 8, 2008

The marketing of politics??!



I was rather surprised to receive this sms this morning.
“Subject: JANMITRA
Prevent Family Rule. Stop Instability. Vote BJP. Support B S Yeddyurappa. Absolute Majority to BJP = Total Development of Karnataka. Jai Karnataka.”

Although sms marketing is being abused and overused now, this came as a bit of a surprise. I was fairly impressed with this thought coming from a political party, not because I don't know they have a mktg cell too, but because its new. And anything unconventional often wins attention.
I couldn't care 2 hoots what the parties have to say, but I admit they won me for a few seconds.

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