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Dear SANDIP KUMAR,
We have missed you since the last time you purchased tickets online at Fame for Rock On.
We want you back!!!, so get
A FLAT 25% off on SLUMDOG MILLIONAIRE!
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Thats a mail I got from Fame cinemas at lido mall, bangalore. Seem to be more enterprising than the other more popular multiplexes in the country.
Im not saying that its amazingly creative, or a wonderful offer. But in comparison to the rest, certainly good work.
The communication brings in an element of emotion, makes it personal by mentioning that they know something more about me than my name, and closes with a good offer.
The basic ingredient of any marketing communication, any loyalty program, and any effort at creating favourable customers - get to know who they are, and make best use of it.
Unfortunately, we're still lagging behind, and pretty much at large.
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