Newsletters are now considered almost inevitable to a marketers' online kitty. While most of us want people to want to know, about what's on with our brand or the organization, the reality is that they don't. The content is not the hero, but what it does, is.
Yes, people might generally want to know more about their fave brands. But signing up for a newsletter means filling up your inbox with more junk.
Now, what if the brands were not speaking about their products or how the technology head addressed a glitch in the user interface, but made it more about the people that are subscribing, their lives in general, or interesting things around. There are a million things that you could talk about, that have nothing much to do with the brand/organization, but can still revolve around the essence of your brand, or your organization's philosophies, in just one string, and use that to create content. As long as it involves people - to think, talk, feel, act, laugh, share, etc..
(Think gossip)
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